How Experimenting With Social Events Can Only Be Good for Your Hotel’s Bottom Line

Dean Minett | July 25, 2018

By Dean Minett The reimagining of common areas in hotels is really part of a larger question: How and why is the social function of hotels changing? We know that work habits have become more fluid in recent years. We know that "being alone together" has become a favoured way of working for many young professionals. Work may require us to concentrate on a laptop for hours at a time, but doing so in vibrant communal spaces feels healthier than sitting alone in our room. Whether or not it's actually healthier is unclear. An oft-cited book by an MIT professor bears the title Alone Together: Why We Expect More from Technology and Less from E...