Rethink Plant-Based Diets as a Segmentation Challenge

Adam and Larry Mogelonsky | June 27, 2023

By Larry and Adam Mogelonsky Nowadays, everyone seems to be a picky eater. Whether for medical or ethical reasons, what we do know is that more people are increasingly leaning into a ‘plant-forward’ outlook on their food choices. Within this nebulous term, we have outright vegans, vegetarians (vegan plus dairy and sometimes eggs) and flexitarians – this latter term denoting people who still eat meat but are doing so on a less frequent basis than for every meal as was often the case in the 20th century. In a deliciously roasted nut(shell), what this means for you as a hotelier is: Diets are changing and guests will expect hote...