Hotel Images Matter; An Empirical-Based Guide to Hotel Photos that Best Encourage Online Bookings

Expedia, Inc. | March 24, 2015

Expedia developed the following white paper as a tactical guide on the best- and worst- types of images for hoteliers to include online in order to maximize bookings. The study was conducted at Expedia's User Experience labs to discover which hotel imagery would perform best. As a technology company, we can focus on innovations that will drive more demand to our hotel partners, while providing them with the capability to target the demand that they want, and easy-to-understand analysis and data to refine their distribution strategy. Summary It is well known that the quality of a hotel's online brochure has a direct impact on sho...