Hotel Owners Turn Their Attention to Renovations

JLL | December 20, 2022

The hospitality industry continues to rebound from the decline in travel during the COVID-19 pandemic. Yet, one lingering impact looms. With maintenance and renovation projects mostly deferred over the last two-and-a-half years, guest satisfaction is taking a hit from outdated and inconsistent hotel conditions. The latest J.D. Power North America Hotel Guest Satisfaction Index shows that overall guest satisfaction is down 8 points on a 1,000-point scale, driven in part by dissatisfaction with guest rooms. Prior to 2020, the average hotel was renovated every 7 to 10 years. While the extent of these renovations has always varied by hotel...