PODCAST: Why Global Investors Are Returning to Luxury Hotels

JLL | May 10, 2024

The pandemic was difficult for hotels, with lockdowns and health concerns keeping people from traveling too far from home. When and whether they’d recover was questionable. But the turnaround for the luxury end of the sector has been noteworthy. Zach Demuth, JLL’s Global Head of Hotel Research, says that the global hotel liquidity finished at $51 billion last year, noting that more than 20% of the single-asset liquidity was derived from luxury assets. It was one of the highest ever recorded in the hotel sector, according to JLL data. Now, he says, “Global investors are setting their s...