hotel loyalty programs
Are Loyalty Programs the Most Effective Way to Drive Bookings in 2018?
Vertical Booking | October 11, 2018
By Mark Lewis-Brown, CEO & President at Vertical Booking USA Do you remember, back in the day, when customers booked with certain hotels because they were loyal to the brand or because they just wanted to earn points? (I'm showing my age here!) Most hotels do too, which is why loyalty programs have been such a priority for hotel marketers - who have been relying on these programs to increase customer loyalty, boost direct bookings and create long-standing relationships with guests - in the past decade (give or take a few years). Unfortunately, those days are LONG gone. An article by Google offered a great deal of insight into the w...
Two Top Trends Transforming Hotel Loyalty
Brian Steele | March 19, 2018
By Brian Steele There's a new generation of travelers using points for much more than hotel stays. In order to keep their loyalty programs engaging, brands would be wise to take notice of two key movements affecting their consumers: liquid currency and generational shifts. Liquid Currency Liquid currency refers to the ability to spend loyalty points in a retail setting, as if it was actual money. This is a growing trend that can help hotel brands increase on-property spend outside of the portfolio. Some hotels may see value in having their points be totally liquid and spendable at any point of sale (La Quinta has already adopted this a...
Hospitality, Meet the Digital Age: Three Ways Hotel Loyalty Programs are Improving
Marc Berman | May 2, 2017
By Marc Berman Does anyone remember what it was like to plan a trip before the days of the internet? Travel agencies were our best friends and we got around in new and foreign places by looking at maps--the paper kind. Traveling today is an entirely different experience, most organized through a smartphone. I'm not sure how I'd get from point A to point B without mine. Loyalty programs, a key element of the travel experience for seasoned travelers, aren't left out of this need for digital elements. So why aren't these two elements put together more often? To add more fuel to the fire, Millennials (today's largest and...
Hotel Loyalty and Reward Program Features and Benefits Prove Key to Member Satisfaction
J.D. Power & McGraw Hill Financial | April 8, 2015
Regardless of the Number of Hotel Brand Locations Delta Privilege and Hilton HHonors Rank Highest in a Tie in Overall Customer Satisfaction with Hotel Loyalty/Rewards Programs WESTLAKE VILLAGE, Calif., April 8, 2015 -- Hotel loyalty and reward program features and benefits—earning and redeeming rewards—prove key to member satisfaction regardless of the number of hotel brand locations, according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction ReportSM released today. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming po...
