How EAST Hotels Defines a New Luxury Hotel Category

Adam and Larry Mogelonsky | September 4, 2024

By Adam and Larry Mogelonsky A great motto to live by is that the only constant is change. Right now, in late 2024, the hotel industry has been through the wringer over the past five years, with profound shifts to how we operate as induced by the pandemic, the experience economy, inflation, labor market changes, demographic shifts, climate action policy, the growth of wellness and a host of other forces. From this invisible yet chaotic hand, new brands are nevertheless emerging to triumphantly address the modern traveler. A problem with all this is that most trends can only be identified in hindsight based on concurrent and lagging indicato...