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Why the Marketing Budget Should Include Customer Service Training

Shep Hyken | February 2, 2024

By Shep Hyken Many companies still believe that customer service is what happens when something goes wrong. However, that is only one part of customer service. The bigger picture is that customer service happens throughout a customer’s entire experience while doing business with you. It starts the moment they interact with your company, and that might not even be with a live human. It could be an interaction they have with your website.  Companies spend a lot of money to get you interested in what they sell and eventually get you to buy. Traditionally, that is marketing and sales. Then, throughout the journey, you have an experience....

Fuel to Power Live Video Interviews With HITEC 2019 Exhibitors and Attendees

Fuel | June 11, 2019

Producer of Leading "Fuel Hotel Marketing Podcast" and "This Week In Hospitality Digital Marketing" combine forces to bring exclusive video interviews, live from the show floor in Minneapolis Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 11, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is joining its “Fuel Hotel Marketing Podcast” with another podcast, “This Week In Hospitality Digital Marketing,” to provide exclusive live interviews from the show floor at HITEC 2019 in Minneapolis. As part of the event, Stuart Butler, COO of Fuel, and Lore...

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