Three Ways Hotel Maps Can Improve Guest Experience

Jon Croy | April 10, 2018

By Jon Croy NASA originally coined the term "digital twin," in reference to a virtual model of a physical product, process or service. The administration introduced the concept to solve complicated challenges they faced in the early days of space exploration. Although the digital twin concept has been around for awhile, it is gaining traction in other industries - like hospitality. For hoteliers, a digital twin of a physical building provides an opportunity to understand guest needs and improve the customer experience across all channels. The most practical way to implement an indoor map for guest use is through an existing mobile app. ...