Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?

Tambourine | January 7, 2019

Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded hotel marketers. We fully recognize that the OMTM may be different depending on your property's needs, your career stage or your personal comp...