hotel marketing automation
How Can Technology Improve the Guest Experience Before Arrival?
Guestfolio | March 3, 2016
Using technology to own the digital conversation has become the most important aspect of most hoteliers' jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it's your time, as hoteliers, to shine! And in this latest blog, we'll look at how easy that is to do right up until they check-in. Google identified that one of the top five most travel-related search terms was 'what to do in [destination location]'. Travellers want to plan, they want book in advance...
ZDirect Awarded Comprehensive TRUSTe Enterprise Privacy Certification Across Cloud Platforms
ZDirect | July 28, 2015
TRUSTe, the leading data privacy management company, certifies that ZDirect provides the industry standard in online privacy, ensuring reliability in consumer and client privacy. Hallandale, FL – July 28, 2015 – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, announces its achievement in receiving the TRUSTe Enterprise Privacy Certification across all its Cloud-based platforms. TRUSTe offers the industry standard in online privacy, honoring companies who demonstrate privacy compliance and excel in the ability to build consumer trust. ZDirect offers an eCRM with a 360° guest and p...
