Meet Gen Z and Here’s How Your Hotel Can Appeal to Them

Hotelogix | September 6, 2018

Hotel marketing ideas are increasingly shifting from traditional (read generic) to more 'targeted'- whether it is geo-specific marketing, catering to a specific demographic or even a tiny subset of a larger demographic. And the next big thing that every hotelier is focussing on is the 'Generation Z or iGeneration'. A generation that may be young but has more power to influence than any other; a generation that is not just tech savvy but whose online presence is stronger than any other generation ever! What is the definition of Generation Z? To know who Generation Z are, it is important to know who the generation that precedes them- Mill...