hotel marketing trends
Now Available: The Q1 2019 Hotel Marketer’s Whitepaper
HEBS | February 21, 2019
Now available for viewing and download, the Q1 2019 Hotel Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter including the new redesign of the Google Hotel local pack, Pinterest launching traveler personas to help advertisers reach their best audience, and advances in voice search with the Google Assistant. From the Design Studio: Get in...
Marketing Trends in Hospitality: From Technology to Niches
Dr. Meng-Mei Maggie Chen | February 13, 2018
By Dr. Meng-Mei Maggie Chen Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google Flights and Hotels and, as a result, it's hard to differentiate these from online travel agencies and metasearch sites. Further, Google Trips now offers discounts for tours and activities, and allows users to create folders for future travel plans. This option could help Google identify the travel intentions of consumers early in the planning process and make relevant suggestions based on the travel history. Certainly, Google's footprint in the travel ecosystem is expanding. Depending on hoteliers'...
Trends That Will Boost your Hotel Marketing in 2015
RJ Friedlander | February 9, 2015
By RJ Friedlander At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. Some turn out to be highly accurate, and others, not so much. In the hotel industry in particular, most prediction articles neglect to mention how hoteliers should actually implement these trends at their properties. After all, figuring out how to make a trend work for you can often be the hardest part of innovation. So, for 2015, we've put together the trends that hoteliers are most likely to experience this year, along with some strategies for implementing them most effectively. Mobile Travelers Require Mobile-...
