2016 Checklist to Maximize Revenues from Online Media and Display Ads

the Author and HeBS Digital | December 10, 2015

By Patrick Merryman With the digital landscape constantly growing and the hospitality industry transforming to make room for new technology, running successful, revenue focused digital campaigns is becoming even more of a key to success in hotel marketing. Traditionally hoteliers have considered online media a branding initiative – one that could only be supported with major budgets. Today, online media can be used as a direct response initiative to generate bookings by utilizing Dynamic Rate Marketing and tying campaigns to concrete packages and promotions. Online media is a major revenue driver for HeBS Digital clients, with mor...