HVS Report Reveals Franchising is the Preferred Method of Expansion

HVS | April 22, 2015

2 April 2015, London: Over half of the world's hotels are now branded properties, with franchising being the operating model of choice for most of the large hotel operators, according to a new report from hotel consultancy HVS London. Five of the largest branded hotel companies (IHG, Accor, Marriott, Hilton and Starwood) make up 30% of the current global branded room supply and 65% of the development pipeline, which demonstrates the increasing shift away from independently operated hotels worldwide. The report, which examines trends in the way hotels are being operated, identifies the proliferation in the number of players and stakehold...