hotel performance data
The Next Normal: Hotel Benchmarking Post-Pandemic
STR | June 30, 2021
After record-breaking disruptions to the global hotel industry, traditional year-over-year comparisons have been rendered far less actionable when benchmarking hotel performance data. During the Hotel Data Conference: Global Edition, on 25 March, STR’s Jesper Palmqvist and Isaac Collazo presented their top tips for how to benchmark most effectively as the industry recovers from the global pandemic. Index to an anchor point Go beyond last year and pick a pre-pandemic time as your benchmark comparable. For example, you could compare May 2021 data to May 2019 to look at what percentage of RevPAR you have recovered. ...
STR: U.S. Hotel Performance for November 2020
STR | December 21, 2020
HENDERSONVILLE, Tennessee—The U.S. hotel industry showed lower performance from the month prior, according to November 2020 data from STR. November 2020 (percentage change from November 2019): Occupancy: 40.3% (-34.5%) Average daily rate (ADR): US$90.92 (-27.7%) Revenue per available room (RevPAR): US$36.67 (-52.6%) Each of the three key performance metrics declined from the previous month. Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest November occupancy level (22.6%), which represented a 72.4% decline in year-over-year comparisons. The market showed the highest ADR ($167.49), however, which was do...
STR: U.S. Hotel Results for Week Ending 11 July
STR | July 16, 2020
HENDERSONVILLE, Tennessee—U.S. hotel performance data for the week ending 11 July showed mostly flat occupancy and lower room rates from the previous week, according to STR. 5-11 July 2020 (percentage change from comparable week in 2019): Occupancy: 45.9% (-38.0%) Average daily rate (ADR): US$97.33 (-26.8%) Revenue per available room (RevPAR): US$44.67 (-54.6%) Aggregate data for the Top 25 Markets showed lower occupancy (39.2%) and ADR (US$96.69) than all other markets. Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (60.4%). Two additional markets surpass...
How Rooms-Only Business Impacts a U.S. Break-Even Analysis
HotStats | June 18, 2020
When a golfer hits a wayward drive, it triggers what’s referred to as a provisional ball. A provisional is a second golf ball played by a golfer who believes his or her first ball (the stroke just played) may be lost, but not in a penalty area or out of bounds. A provisional is unlike a mulligan, which occurs when a golfer, unheeding of the formal rules of golf, replays a stroke — a do-over — but doesn’t count it against their score. One is within the rules of the game; one is outside it. In May, HotStats published one of its most highly engaged with pieces of content, titled: “Analysis: At What Occupancy Rate Can a Hotel Break E...
STR: U.S. Hotel Results for Week Ending 13 June
STR | June 18, 2020
HENDERSONVILLE, Tennessee—U.S. hotel performance data ending with 13 June showed another small rise from previous weeks and less severe year-over-year declines, according to STR. 7-13 June 2020 (percentage change from comparable week in 2019): Occupancy: 41.7% (-43.4%) Average daily rate (ADR): US$89.09 (-33.9%) Revenue per available room (RevPAR): US$37.15 (-62.6%) “Powered by the slow and steady rise in weekly demand, the industry clawed its way above 40% occupancy,” said Alison Hoyt, STR’s senior director, consulting & analytics. “That was still down substantially from the comparable week last year (73.6%) b...
STR: Canada Hotel Results for Week Ending 13 June
STR | June 18, 2020
HENDERSONVILLE, Tennessee—STR data for 7-13 June 2020 shows Canadian hotel performance up slightly from previous weeks with the same significant level of year-over-year declines. In comparison with the week of 9-15 June 2019, the industry reported the following: Occupancy: -68.0% to 23.6% Average daily rate (ADR): -39.8% to CAD108.23 Revenue per available room (RevPAR): -80.7% to CAD25.57 The previous three weeks produced absolute occupancy levels of 22.2%, 21.4% and 18.9%. British Columbia (28.1%), Manitoba (25.9%) and Saskatchewan (25.0%) were the provinces with occupancy at or above 25%. Vancouver (26.1%) was ...
