Hotel Performance Recovery
Back to Business (Travel)
STR | November 11, 2021
Undoubtably, leisure travel has created the most cause for celebration since recovery began from the global pandemic. However, to reach the next phase of performance recovery, the hotel industry needs business travel and groups to return in a big way. There have been early signs of that return in the U.S., and fortunately, the latest data for Europe indicates a similar return may be on the way. In-person conferences and events are slowly taking place across Europe as international restrictions continue to ease, such as the long-awaited end to the U.K. amber list on 4 October. In-person life is back, or is it? As in-person conf...
U.K. Leading Europe in Hotel Performance Recovery
STR | July 23, 2021
The U.K. continues to lead Europe in hotel performance recovery, due almost exclusively to domestic demand. In this latest piece, we take a quick look at the U.K.’s recent performance timeline as well as occupancy on the books for the coming months as the country further eases restrictions. Green shoots as hotels reopen Due to reopening, along with an assist from the summer half-term holiday (31 May-4 June), U.K. hotel occupancy came in at 43.1% in May 2021. That was up from May 2020 (23.0%) but substantially below May 2019 (78.9%). Because of the pandemic impact on 2020 data, STR is using 2019 as the recovery benchmark....
