hotel pr
Los Angeles- Based Luxury Hospitality and Lifestyle PR Firm Rebrands as The Storied Group
The Storied Group | March 15, 2019
Los Angeles, CA (March 15, 2019)- The Los Angeles-based, boutique public relations firm formerly known as SW PR SHOP has officially rebranded as The Storied Group. Co-founded by President Molly Schoneveld in 2008, the company specializes in lifestyle, celebrity, interior design, and luxury hospitality. Schoneveld has over a decade of experience in the entertainment industry and was formerly at PMK*BNC. The rebrand reflects the agency's breadth of work, renewed dedication, and evolving list of services for clients within the lifestyle and entertainment space. "We are proud to have worked with so many world-class brands and talented indiv...
Navigating the Baffling Media Environment
Lorraine Abelow | February 22, 2018
By Lorraine Abelow The often baffling variety of content streams can be bewildering for sales and marketing executives. An integrated hospitality PR program that engages and ultimately sells to your target market is a challenge – but absolutely vital. Your sales toolbox requires constant churning of content rich messages and intensive outreach by your marketing team through online PR. Getting through to editors to gain A list exposure in such outlets as Conde Nast Traveler and The New York Times benefit from relationships developed over time. That is where a savvy travel and luxury PR agency comes in. But, you'd be surprised h...
PR and Visibility for Your Start Up: Making the Right Moves
Michael Frenkel | January 25, 2018
By Michael Frenkel, MFC PR Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate budget the right way to accelerate the visibility of your start up, and reach critical decision-makers? There's no simple answer. Here are some of the considerations that can guide you as your think about the shortest path to bringing your brand to the consciousness of the right hospitality audiences – to stoke sales and reach scale. 1. Have you raised money, or are you just setting about to do so? The single biggest consideration is where you are in your fundraising cycle &ndash...
