Consumers Showing More Preference Toward Hotels, Less Toward Short-Term Rentals

STR | December 21, 2022

As the year closes and we say goodbye to 2022, now is the ideal time to reflect on the opinions, sentiments, and desires of travelers. The hotel industry has borne witness to varied performance across the last 12 months and achieved an impressive bounce back from COVID-19. However, the economic challenges faced by many nations across the globe have tempered some of the positivity regarding recovery. In STR’s previous round of research regarding accommodation preferences, a number of key trends were identified when examining the wants of travelers. Findings highlighted a seasonal drop in the popularity of hotels, the vital role...