hotel preferences
Accommodation Preferences: Where Do Travelers’ Loyalties Lie?
STR | September 9, 2022
A sense of normality has returned for much of the hospitality industry since the second quarter of 2022 began. Bookings in many leisure destinations are at their highest levels since 2019, and business travel is also making a steady return. While there has been a subsequent and clear lift in hotel demand, it is interesting to see how consumers have viewed hotels vs. alternative forms of accommodation over the last several months. In previous accommodation preference research conducted by STR, consumers showed improved sentiment toward hotels, identified the importance of flexible cancellation rates, and displayed higher tend...
Accommodation Preferences After COVID-19: Back to Normal or a New Normal?
June 10, 2022
There is mounting evidence that consumer behaviors and preferences are largely returning to “normal” as concerns regarding COVID-19 continue to subside. An increasing appetite for travel, the return of city breaks and waning importance of cancellation policies are just a few indicators highlighting tourism recovery as well as a return to pre-pandemic tendencies. Throughout the pandemic, most forms of accommodation have been disadvantaged as consumers have sought to minimize their interactions with others when restricted travel was allowed. As such, short-term rentals is one sector that has benefitted to a degree during the ...
