Hotel Price Wars – Impact and Value

Hotelivate Private Limited | August 8, 2018

Competition exists in every industry. Regardless of how niche a product/service you create, there will always be someone else who offers (or will eventually offer) something similar in the marketplace. This holds true for hotels as well. The emergence of competitors in a market alters the playing field from time to time and hotels, in an attempt to retain or gain market share, employ various competitive strategies. When faced with intense competition, the easiest one they tend to succumb to, unfortunately, is the 'price war'. Let's take a look at how this war plays out and is it always as harsh as it appears? 'Rate' or 'price' is the am...