Trends in Reservations Inquiry Call Volumes: Is There More to the Numbers?

Doug Kennedy | December 6, 2017

By Doug Kennedy As a hotel reservations consultant and sales trainer, I'm often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. Many hotel marketers seem to think this is a simple question and I suppose that on one level it should be. It certainly is possible to just ask a large sample of hoteliers for their number of calls received YTD vs. previous YTD and then average the percentage of change either way. However, based on my experiences in consulting with a multitude of very different lodging operations throughout North America, I would say that such a simpl...