The Game-Changing Rules Around Revenue Optimization

Travel Outlook Hotel Reservations Call Center Services | July 15, 2020

Maximizing Revenue While Adhering to New Service Standards The global pandemic has turned everything on its head, with the hospitality industry hit particularly hard. As hotels slowly reopen, they must adjust their revenue strategies to ensure they drive demand while being careful with their pricing decisions. In such challenging times, it’s tempting to drop room rates to stimulate bookings. But for many travelers, the priority will not be price, but safety. A $100 discount on the room rate is unlikely to tempt the decision-making of many but could end up harming a hotel’s profitability if there’s very little demand to drive in th...