Why Hotels Benefit From a Proactive Approach to Reputation Management

Thomas Zarikian | March 20, 2023

Improve communications with guests and give hoteliers the ability to shape their hotel’s reputation By Thomas Zarikian As hoteliers, we often discuss reputation management as if we are reacting to bad feedback with no other recourse. Our guests arrive on property, we give them the best experience possible, which reflects in our review scores – we all know the drill. However, it’s now possible for hotels to take a proactive approach to reputation management by using digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can now use technology to shape their reputation rather than allowin...