hotel reviews
Google Hotel Reviews: Everything You Need to Know
Eva Lacalle | September 11, 2023
By Eva Lacalle In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to understand the impact of guest feedback on your business. This is where Google hotel reviews come into play. In this guide, we’ll explore everything you need to know about Google hotel reviews and provide valuable insights on leveraging them to enhance your hotel's reputation and attract more guests. Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things potential guests see when they sear...
Tripadvisor Report Reveals Strong Growth in Review Submissions and Improvement in Fraud Detection Rates
Tripadvisor | April 11, 2023
NEEDHAM, Mass., April 11, 2023 -- Tripadvisor®, the world's largest travel guidance platform, released the third edition of its Review Transparency Report, revealing detailed trends around review contributions and the steps taken to ensure the integrity of user-submitted content. The report, which is published biennially, analyzed a full year's worth of community contributions - over 73 million reviews and opinions in total - to give readers a deep dive into global submissions. The report also reveals how review trends have shifted since 2020, when the previous edition of the report was published. Key trends include: Strong growth ...
How Labor Shortages Can Impact Hotel Reviews and Long-Term Growth
Larry and Adam Mogelonsky | June 15, 2022
By Larry and Adam Mogelonsky Think broadly about the post-pandemic ‘revenge travel’ surge we hoteliers find ourselves in the midst of right now. After being cooped up for two years, people want to travel again. And not just plan a trip, but due to COVID-19 (read: mortality salience or #YOLO) many place a greater value on travel as a meaningful contribution to their lives. In stark opposition to this prospect of high occupancy is the lack of new staffers, which likely won’t end any time soon given a slew of forces beyond any hotel’s direct control. Together, this amounts to overworked teams and the possibility for service errors. ...
Make a Goal of Curating Great Reviews for 2022
Larry and Adam Mogelonsky | January 26, 2022
By Larry and Adam Mogelonsky The long tail of the pandemic is what it is. Still in the throes of this ‘Great Reset’ as we slide in 2022, travelers’ booking behaviors are also resetting. And as guests change the ways in which they find accommodations, you can get ahead by focusing on this one key task. Specifically, as exemplified by the latest omicron variant, fears of the virus are still very much top of mind among large swaths of the world. People want to travel but brand trust is paramount. According to the linked study, this has led to hotel reviews now being considered as the third most important booking driver after location...
Tripadvisor Content Moderation Transparency Report Reveals New Data in Fight Against Fake Reviews
TripAdvisor | October 27, 2021
2021 Review Transparency Report analyzes a full year of traveler contributions — over 26 million reviews — to examine how review trends shifted during the pandemic A total of 3.6% of all review submissions in 2020 were identified as fake – Tripadvisor’s robust platform protections ensured the vast majority never made it onto the platform In-depth report findings coincide with launch of new Trust and Safety information center on Tripadvisor NEEDHAM, Mass. - Tripadvisor, the travel platform trusted by hundreds of millions of consumers worldwide for its traveler reviews, has today published its 2021 Review Transparency Rep...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
Online, Everyone Is a Guest-7 Ways to Extend Customer Service Through Social Media
Pipeline Social Media | October 26, 2020
By Maiya Wall / Pipeline Social Media What is the first thing that a potential guest does before booking a stay at your hotel? Most likely, it’s not going directly to the hotel website to learn about amenities. We believe they’ll go to your social media profiles and review sites first. They want to know what a stay at your hotel is like, they want to see more photos of your hotel that aren’t staged, and they want to see what other people are saying about you. When potential guests stop by your social channels to take a look, make sure you extend the same level of customer service online as you do in person at your hotel! This arti...
Reputation Management for the Post-Covid Hotel
Larry Mogelonsky | September 9, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) How has reputation management for hotel brands evolved in the wake of the pandemic? Do travelers rely more or less on third-party reviews? Have their top criteria for judging a property changed? Can we attribute a specific dollar amount for how much a good or bad review will cost an organization? These are some of the questions I ask myself when confronting this relatively new field. So that we’re all on the same page, when we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer...
