hotel sales and marketing
Uber for Corporate Travel Sales Leads
Tucker Johnson | April 9, 2018
By Tucker Johnson In 2017, CNN reported that Uber passed Starbucks as the most common expense for a business traveler. When I read that article last year I remember thinking it seemed unbelievable, since I had only used Uber a handful of times. I hadn't thought much about that article until a few days ago. That's when one of my students (who drives for Uber) mentioned that he earned almost $700 dollars over the weekend driving in San Antonio during the NCAA Men's Basketball Final Four. Although the money was an impressive part of the story, what really fascinated me was the access he was able to obtain by having the Uber emblem on his w...
Tambourine and Teneo Hospitality Group Announce Strategic Partnership
Teneo Hospitality Group | March 1, 2018
Sales and Marketing Leaders Combine to Boost Hotel Performance New York, NY, March 1, 2018 – Teneo Hospitality Group, the premier global firm representing 300+ independent and luxury branded hotels, resorts and DMCs, and Tambourine, a global leader in hotel ecommerce, have announced a strategic partnership. The two well-known firms, who currently represent more than 700 of the top hotels in the world, will integrate services to increase meeting, group and transient results for their common clients. "It's pretty simple, hotels want more group sales and more direct bookings," said Dave Spector, partner at Tambourine. "So, it made se...
Yes—Service is Selling, Too!
Gary Hernbroth | August 24, 2017
By Gary Hernbroth I don't know whether to laugh or cry when I hear someone say, "I'm not in sales, I'm in customer service." They apparently have not seen the light as to two important tenets that I've learned over my career, being on both sides of the sales and service coin: When you are selling someone something, you are providing a service to them; When you are giving someone customer service, you are in effect selling them something too. Here's why: When you sell a service or product, you are helping the person to get what they want, what they need, what they think they need, etc. The customer's percept...
Inbound Sales for Your Hotel: Be the Hero
Cory Falter | May 5, 2016
by Cory Falter Best practices reap best rewards. When it comes to sales, this is exponentially true. Except, for a hotel these days, what are the "best practices" in sales? With the constant evolution of technology and the overwhelming onslaught of tools, it can be challenging to discern what to use, when, where, why, and even how. We have uncovered a sales technique that both uses best practices and can position you as a superhero. It's called inbound sales and we are here to tell you more about it. The Plot More often that not so many of our sales tools are founded on the same principle – a vague assumption that the people we're...
September Brings Three Challenges to Hotel Sales and Marketing
Tambourine | August 5, 2015
Once the golden travel season of summer comes sadly to a close, September will arrive ushering in a crisp set of challenges and opportunities for hotels. If you're a hotelier who has systems in place, important dates marked on the calendar, and an eye for repeat business cycles, then you know what happens come autumn. For those of you who don't (we know you're working on it), here's three challenges sure to fall on your desk in September and how to deal with them: 1. The End of Family Drive Market As School Season Begins Cue the violins. Summer often brings full occupancy and F&B outlets bustling with business. It's no wonder then t...
