hotel search
Unlocking the Value of AI and Generative AI in Travel
Rathi Murthy | July 24, 2023
From grocery shopping to streaming music, AI has enriched many aspects of our lives, much like what the internet did in its early days, and travel is no different. At Expedia Group™️, we’ve been building with AI for years to simplify the travel experience for our travelers and B2B partners. But simplifying in the complex world of travel, where there are over 1.26 quadrillion variations on any given hotel search and tech debt everywhere you look, doesn’t happen overnight. It requires three critical elements to be successful — a solid tech platform, high-quality data, and an AI-first culture. We have all three. Like many compani...
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel Is Live/ GCommerce Solutions
GCommerce | June 21, 2023
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property Promotion Ads carousel is now live in the mobile and desktop search results. Are you seeing this in your hotel google searches yet? You can see the new feature in the below screenshot. What are Property Promotion Ads? Property Promoted Ads are a campaign type available within the Google Hotel Ads inventory space. It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. These ads appear at the ...
What ChatGPT and AI Mean for Hotel Search
Adam and Larry Mogelonsky | April 5, 2023
By Adam and Larry Mogelonsky ChatGPT continues to pop up in the news for its incredible feats and capabilities. And while it’s the latest in a long line of powerful AI workhorses, it’s actually just the beginning. Hotels will be key beneficiaries from this as such tools can profoundly change the behavior by which travelers find their chosen destinations and host properties. Let’s start with a basic understanding of how these bots work, which is important so that you can devise use cases, limitations and deployment plans. While admittedly we are not experts in the field of AI research, we emphasis for hoteliers that knowing how to ...
Hotels.com Reports Rise in New Trip Type: “Thirst Trips”
Hotels.com | February 21, 2023
DALLAS, Feb. 21, 2023 With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool. "We've hit a point in the year when there's no 3-day weekend on the office calendar, so many Americans have sort of conditioned themselves to hold out on making travel plans until Memorial Day weekend," sa...
ChatGPT: How Conversational Bots Will Be the New OTAs
Sérgio Serra | February 16, 2023
By Sérgio Serra In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. I’m sorry if the title of this article misleads you, but heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can shape the future of the hospitality industry. Unlike many other technologies, this is a breakthrough that virtually everybody can understand and see many uses, a key one being online search. It’s simpler to pose a question and get a straight answer, rather than browse through different websites look...
Bing Hotel Ads Are Here: How to Incorporate Them Into Your Digital Strategy
NextGuest Digital | December 19, 2019
After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now. Features Bing Hotel Ads charge on a cost-per-click basis, similar to other metasearch channels like Google Hotel Ads and TripAdvisor. Bids can be set at a percentage of room p...
