hotel search engine marketing
How to Know if Your Hotel SEO Efforts are Working?
Incite Response | November 20, 2017
DOING YOUR OWN SEARCH ON GOOGLE WILL SIMPLY NOT GIVE YOU AN ACCURATE ANSWER. YOU MUST DISGUISE YOURSELF. Recently a hotel general manager and I had a conversation about his frustration that his competitor showed up above his own hotel in his Google searches for a highly competitive search term. He was frustrated by his own poor ranking and amazed at how well his competitor was doing. He wanted to know if he should replace his web agency. I said, "not so fast. Do you visit your competitor's site often?" The answer was yes and so begins our back story. Google stores information about how you search, what you search, where you search and w...
Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts
the Author and HeBS Digital | January 27, 2016
By Asher Fusco Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search display. This experience, delivered for certain search queries on both the desktop and mobile platforms, gives users a step-by-step guide to planning travel to a particular destination. This new search display further reinforces the importance of the hotel website maintaining prime search engine visibility for key terms, and provides another avenue for visitors to find the hotel website via search. How Does it Work? Google's Trip Planning search results appear when users search fo...
