hotel seo
How to Optimize for Marriott SEO
Stephanie Smith | September 12, 2019
By Stephanie Smith There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins. Whether you are doing it yourself, hiring Marriott Digital Services or an outside agency, consider these factors when doing search engine optimization (SEO) for a Marriott branded hotel. Factors in Marriott SEO For ease, let’s divide our SEO strategy i...
How to Know if Your Hotel SEO Efforts are Working?
Incite Response | November 20, 2017
DOING YOUR OWN SEARCH ON GOOGLE WILL SIMPLY NOT GIVE YOU AN ACCURATE ANSWER. YOU MUST DISGUISE YOURSELF. Recently a hotel general manager and I had a conversation about his frustration that his competitor showed up above his own hotel in his Google searches for a highly competitive search term. He was frustrated by his own poor ranking and amazed at how well his competitor was doing. He wanted to know if he should replace his web agency. I said, "not so fast. Do you visit your competitor's site often?" The answer was yes and so begins our back story. Google stores information about how you search, what you search, where you search and w...
Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts
the Author and HeBS Digital | January 27, 2016
By Asher Fusco Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search display. This experience, delivered for certain search queries on both the desktop and mobile platforms, gives users a step-by-step guide to planning travel to a particular destination. This new search display further reinforces the importance of the hotel website maintaining prime search engine visibility for key terms, and provides another avenue for visitors to find the hotel website via search. How Does it Work? Google's Trip Planning search results appear when users search fo...
2016 Checklist to Maximize Revenues from Content Marketing + SEO
the Authors and HeBS Digital | November 2, 2015
By Asher Fusco & Megan Harr Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing success, with at least 30% to 35% of hotel website revenue generated as a direct result of organic search engine referrals to the hotel website. Every year, Google's algorithm changes more than 500 times. This past year was no different, with Google throwing a major curveball to mobile sites with the Mobile-Friendly Algorithm Update...
