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A Case Study in Optimizing Length of Stay From Wellness Capex

Adam and Larry Mogelonsky | April 17, 2024

By Adam Mogelonsky The word ‘optimization’ in today’s world implies the use of data and metrics for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain goals ahead of others. For today’s hospitality world, we are confronted by so many data points, so many partners or siloed interests and so many different activities vying for our attention or capital. To make informed, strategic decisions that will unify various operations towards a common objective, hoteliers and owners must carefully pick the key performance indicators (KPIs) that they will optimize and prioritize. Wh...

The True Magic: Supporting Spa Employees

Peter Anderson | July 12, 2023

By Peter Anderson It is easy to evaluate spa and wellness practices in hospitality from a consumer-facing perspective. Obvious touch points include unique treatments, high thread counts, and inviting environments. However, this is all for naught if supporting your employees is not an integral part of supporting your customers’ needs. Having exceptional employees requires transcending the traditional hiring steps of recruiting, interviewing, orienting, and training. It also requires deeper technical and emotional investments. However, some companies fall short when it comes to creating ways to nourish their employees. I do not use the ...

Getting Started With Wellness via an Example

Adam and Larry Mogelonsky | May 17, 2023

By Adam Mogelonsky, Larry Mogelonsky Look at any global statistic and you’ll see that wellness is becoming popular as well as profitable ($4.9 trillion in 2019 according to the Global Wellness Institute). The question then is how can hotel brands not currently active in this space come to gain a slice of the ever-growing pie? Before drilling down to a simple property example stemming from a previous consulting assignment where Hotel Mogel was recruited to be the asset manager, here are two big obstacles you may be facing when it comes to the current state of wellness. Shopper’s Paralysis: Beyond just spa, wellness is a bit of a...

Why 2023 Is the Year of Wellness for Hotels

Adam and Larry Mogelonsky | April 12, 2023

By Adam and Larry Mogelonsky Coming out the pandemic and more attention given to personal health than ever before, wellness is at the forefront of consumers’ minds. For hotels, this is both an opportunity for the growth of new profit centers and a potential harbinger of doom because as one does at home, one will expect at their workplace (that is, employee wellness) and wherever they travel (that is, risings expectations for wellness-oriented amenities). Wellness is hardly anything revolutionary for the hospitality sector, though. Leading brands have all invested heavily in this space, both to assuage employees and to drive revenues b...

In the Year of Wellness Here’s an Example of Real Wellness

Adam and Larry Mogelonsky | March 15, 2023

By Adam Mogelonsky and Larry Mogelonsky Wellness is rightfully being lauded by major hotel brands, both from the employee wellness side as well as a means for significantly boosting ancillary spend. Needless to say, there are a lot of macro forces converging to sharply increase the demand for wellness travel products, but for the skeptics out there, we apply the adage: if you don’t have your health then nothing else matters. Alongside expanding awareness, this alone means that people are more inclined to stay healthy at their chosen hotels. Rather than drone on in abstract about what properties can do in the domains of nutritional pro...

Mii amo Unveils Details of $40 Million Expansion, Announces February 2023 Reopening

Mii amo | November 7, 2022

SEDONA, Ariz. (Nov. 7, 2022) -- Today, Mii amo, a destination spa in Sedona, Arizona, announced its plans to reopen on February 2, 2023 and revealed details of its $40 million renovation and expansion. The expansion includes a new light-filled movement and fitness wing, a signature restaurant, dedicated consultation wing with a spectacular view of Boynton Canyon, and a private suite of spaces exclusively for Journey guests, in addition to new treatment rooms, guest rooms and suites. Mii amo’s original architect, Gluckman Tang, was engaged to expand and enhance their original design. In the 22 years since its original opening, Mii amo has ...

Repositioning the Hotel Spa in 2021 via the PMS

Larry and Adam Mogelonsky | January 20, 2021

By Larry and Adam Mogelonsky The night is darkest just before the dawn. Winter lockdowns are in effect around the world and new variants of COVID-19 are driving us all further away from the much-vaunted recovery in the travel sector. But once these third or fourth waves have passed and the vaccine is widely disseminated, hotel guests will come roaring out of the gates. Still, there’s no going back to the way things were. Hoteliers cannot take a siloed approach to managing their properties; instead, they must think beyond ‘heads in beds’ and evaluate each guest holistically about how to maximize revenues on a per-guest (and not a p...

Hotel Spas: Not Just for Resorts Anymore

the Authors | March 25, 2019

By Mark VanStekelenburg and Jenna Finkelstein According to the December 2018 edition of CBRE's Hotel Horizons®, the annual growth in RevPAR for U.S. hotels is forecast to decelerate from 2.8 percent in 2018 to 0.1 percent in 2021. As the main source of hotel revenue is plateauing, hoteliers are looking up and down their operating statements to find alternative sources of income. For hotels that operate a spa, this department has stood out as a bright spot not only for growth in revenue, but gains in profits as well. The slowdown in revenue growth will be particularly acute in the nation's major markets. Since 2010, the majority of n...

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