Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers

Cendyn | July 12, 2023

By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...