Hotel Tech Sales Has Changed: Decisions Are Made Before Buyers Even Call

Alan E. Young | May 31, 2018

By Alan E. Young According to a recent survey by Forbes, B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. This stands as an alarming realization for some companies, as they may find themselves resorting to aggressive last-minute sales tactics and discounts in an attempt to seal the deal within that final 30%. And, yet — for those who truly understand the value that content brings (holistic, value-focused and cadence-savvy content, specifically) brings, these findings come as no surprise. Further to that, they are seen in a favorable light, because that 70% ...