Orlando Hotel Market: Recovery and Evolution

Donald C. Stephens Jr. | February 7, 2024

By Donald C. Stephens, Jr. Orlando, nicknamed the City Beautiful, was one of the first of the top 20 U.S. hotel markets to recover from the pandemic. As average hotel rates and revenue now exceed historic peaks, demand continues to ramp up. Orlando hosted 74 million visitors in 2022, a 25% increase over 2021, representing 98% of the 2019 level while maintaining its leadership position as America’s most visited destination. With back-to-back double-digit visitor growth, local officials expect the visitor count to surpass 80 million by 2025. The economic impact of tourism in Orlando was estimated at $87.6 billion for 2022.   ...