hotel website
How Much Should a Hotel Website Cost?
Lodging Interactive | August 12, 2024
Lodging Interactive offers a SaaS model where a hotel pays a nominal fee upfront and continues with monthly payments for the term of the contract, after which the website is fully owned by the property. Thanks to website and hosting technology advancements over the past 15 years, spending tens of thousands of dollars to build a high-converting hotel website is no longer necessary. This is important for hotel marketers to understand, as they typically allocate less than 5% of their annual budget to marketing. “Independent hotels typically allocate about 4-5% of their total revenue to their overall marketing budget. Within this budget, ...
Transforming Your Hotel Website Into a Room-Selling Powerhouse
Cendyn | May 21, 2024
A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover. The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible. This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site. Connect a booking engine to your hotel website To sell your rooms on your website, you must have a bookin...
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16, 2024
For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...
Unlocking Success: Why Your Hotel Needs a Lightning-Fast Website
Cendyn | May 13, 2024
In the digital era where speed is the norm, it’s critical to the success of your establishment to provide users with a fast-loading website. In a connected world and thanks to globalization, travelers from all over the world are likely to visit your website to learn more about your hotel and make a direct booking. That’s why it’s important to have a fast-loading website, across all media (mobile and desktop) and around the world. According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. M...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. ...
