Hotel Industry First: nSight Benchmark Report Compares Hotel Website Traffic to Third Parties

nSight | July 29, 2015

Easy integration to Google Analytics powers report featuring consumer shopping data NASHVILLE, TN – July 29, 2015 –nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced its new Hotel Online Traffic Report. An industry first, the "HOT Report" benchmarks what consumers look like who are shopping a hotel website against consumers who are shopping that same hotel across thousands of third-party travel sites. This helps hotels identify consumers to target with marketing in order to drive more traffic and bookings to their own sites. The HOT Report is a revolutionary next step for hotel m...