hotel360
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
the Authors and HEBS Digital | September 7, 2017
By Max Starkov and Carmine Fischetti Background: Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. Here are just a few of these developments: Desktop: By removing the right rail on desktop searches, Google decreased advertising "real estate" by 67%. This change has resulted in increased competition (i.e., there are four ad spots now, whereas before there were 11) and higher CPCs, which means that the same budget yields less clicks at a higher cost per click. Fewer clicks mean...
HEBS Digital Offers New Monthly Payment Options for Website Design and Technology That Allow Hoteliers to Utilize Their Approved OPEX Budget in Lieu o
HEBS Digital | July 10, 2017
SUMMARY: HEBS Digital announces monthly payment options that allow hoteliers to utilize their approved OPEX Budget in lieu of capital expenses to finance a revenue-driving website, and conversion-focused technology. NEW YORK, NY — July 10, 2017 — Many hoteliers know that they need a new responsive website and revamped digital presence, yet they don't have CAPEX budget left for the year. Instead of putting the most important and profitable revenue stream in danger by waiting for the next budget cycle, HEBS Digital offers new monthly payment options for website design and technology that allow hoteliers to utilize their approv...
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
HEBS Digital | July 7, 2017
Summer's officially here (for half the globe, at least), and hoteliers worldwide have the opportunity to capitalize on the influx of eager travelers searching for a memorable getaway. However, every market is different, and your digital strategy should be a direct response to the conditions of your personal hospitality climate. What are you to expect in the coming months, and how should you respond? What characteristics of your hotel's destination should you focus on and mold your strategy around? Luckily, we've done the hard work for you. In this summer's Hotel Horoscope, we're advising twelve unique hotel markets on how to best optimi...
