Digital Trends in Accommodation: Hotels, Booking.com and DMA

HOTREC | July 8, 2024

The European hotel industry has long been warning of unfair business practices from OTAs. Competition and collaboration are crucial for the hospitality sector, but create challenges that impact prices, operations, and guest experiences. As the largest OTA, Booking.com is now a gatekeeper platform under the DMA. The dominant platform will finally have to comply to the new digital rules. This should allow hotels to offer better prices on their own distribution channels. The results of our 2024 Hotel Distribution Study confirm the need for new digital rules that will ensure fair competition in the hotel accommodation sector. The findings...