Escaping Obsolescence: The Fall of Flash in Hotel Digital Marketing

the Authors and HeBS Digital | August 6, 2015

By Asher Fusco & Alison Hayes The days of utilizing Flash as a desktop advertising tool are soon coming to an end. One underlying reason may be that Adobe Flash has a history of security issues and has become a favorite avenue for hackers who utilize its security vulnerability to dump malicious code to millions of users, as illustrated by the most recent attack on Yahoo Ad Network. And according to Ad Age, all of the major browsers will begin phasing out Flash banner ads within the next six months, starting with Google Chrome's landscape-shifting decision to begin forcing users to opt in to view individual Flash-generated ad animati...