Analyzing the Relationship Between Serviced Residences and Hybrid Travel

Larry Mogelonsky | December 20, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Both traditional hotels and any form of alternate lodging provider share a common pool of potential customers, consisting primarily of those individuals looking for short-term accommodations away from home. Typically, those stays are measured in days, and rarely in weeks or months. The length of stay is often one of the critical differences that defines serviced residences such as apartment rentals from both the hotel and sharing economy products. Ascott Limited is a subsidiary of CapitaLand, one of Asia's largest real-estate companies. Through rapid growth over the past three d...