hyken
Some Customers Aren’t Worth Doing Business With
Shep Hyken | June 28, 2024
In some of my customer service speeches, I joke that some customers aren’t worth doing business with. The way I position it in the speech is funny, but in reality, it’s pretty serious. Sometimes, a customer isn’t worth doing business with because they are truly a bad customer. The result could be choosing to say, “Goodbye,” and sending them to the competition. While there are many reasons you might end your relationship with a customer, I came up with six obvious ones to get you thinking: Customers who repeatedly return products. This is often the result of a liberal return policy that some customers abuse. Repeat...
The Customer Service Ritual That Takes Place at Every Meeting
Shep Hyken | May 20, 2021
By Shep Hyken Every Monday morning – or at least the first day of the week I’m in town – we have a team meeting. We begin each meeting with a ritual. We each share a Moment of Magic with the team. This is simply a positive experience we created for either a customer or team member at Shepard Presentations. It can be as simple as returning a call quickly or stepping in to help in a crisis. The point is we all share a story. It helps us keep customer service “front-of-mind” and is a positive way to start a meeting. By the way, this is the same exercise we teach in our customer service training programs. We have clients that hav...
The Loyalty Question 2.0
Shep Hyken | November 19, 2020
By Shep Hyken If you have been following my work, you may remember something I refer to as The Loyalty Question. It goes like this: What am I doing right now to make sure the customer comes back the next time they need whatever it is we sell? Most people think customer loyalty is about a lifetime. That’s a pretty big goal—making a customer stay for a lifetime. But if you break it down into smaller parts—as in the next time—it becomes much easier. As you ask yourself the loyalty question, think about the next time every time. Eventually, it can become a lifetime. That question is still relevant, now more than ever, but le...
The Mike Moment
Shep Hyken | November 12, 2020
By Shep Hyken We’ve all heard the old adage: “It’s better to give than to receive.” That’s what customer service people do. They give and give and give. They help solve problems and resolve complaints. What they get in return—hopefully—is a nice thank you, which, when you think about it, is fairly insignificant, though appreciated, for the work they do. Yes, they are paid for the job they do, but the people who are amazing at this role aren’t doing it just for the money. The opportunity to serve is fulfilling. They are customer service heroes. This brings me to a story about Mike, a teenager I met back in t...
Winner! Winner! Chicken Dinner!
Shep Hyken | November 4, 2020
By Shep Hyken This is a crazy idea, but hear me out. When I was a kid, we had home-cooked meals almost every night. I thought my mom was the greatest cook in the world. She could make the best chicken. As a matter of fact, she made chicken almost every night. It turns out she could follow a recipe and had bought a book that had 365 chicken recipes—one for each day of the year. I remember the day she came home with the cookbook. As a kid, I never tired of the taste of chicken. Can’t say my adult pallet would enjoy such monotony, but I digress. I started thinking about all those chicken recipes. There were so many: fried chicken,...
Compare Yourself to the Best
Shep Hyken | October 22, 2020
By Shep Hyken Stop comparing yourself to the competition. It’s okay to ask yourself, “What are they doing that we aren’t?” However, that can be a dangerous question. I use the word dangerous to warn you that all you are doing is “baseline thinking.” I call it that because it’s at the base. Realize that others in your industry are probably asking themselves the same question. If all you do is copy your competitor, then you risk being the same as them—not an organization that’s different, and ideally better. In worst-case scenarios, you become a commodity. It doesn’t matter if you’re B2B or B2C, you become just ...
Ritualizing The Customer Experience
Shep Hyken | October 15, 2020
By Shep Hyken I love hanging around smart people, and my friend Todd Hartley is one of the very smartest. He runs WireBuzz, an agency that uses videos to help their clients sell and service their customers, clients, guests, etc. He was interviewing me for his podcast and used the phrase, “ritualize the experience.” He used it in passing, but I realized this is a rock-solid concept that is appropriate for everyone in any company and any industry. I wrote those three words down so I wouldn’t forget them and then thought about them for the next few hours. Ritualizing the experience starts by understanding the process around y...
Be Nice—It Doesn’t Cost You Anything
Shep Hyken | August 12, 2020
By Shep Hyken What does it cost to be nice? Some would say, “Nothing.” When it comes to people interacting with people, that’s probably true. It’s a smile, a wave, a head nod or some other gesture. It’s a genuine “thank you” or another comment to share your appreciation for your customer. None of that has any cost associated with the idea of being nice. I’m in the process of writing a new book. I’ll share more about that another time, but one of the chapters is entitled, “Be Nice.” That’s a great customer service strategy—just be nice! As simple as that sounds, there is a lot to being nice. I’ll share exam...
