How Will Hyperlocal Data Technology Impact the Future of Guest Service and the Hotel Industry?

Alan E. Young | June 29, 2015

By Alan E. Young The current boom in mobile technology innovations are once again transforming the travel and hospitality landscape. Hyperlocal data and information can be incredibly useful for digital engagement in today's mobile world. The capability to deliver useful, proactive content to travelers can enrich the guest experience and ultimately heighten the visibility and relevance of the hotel. According to a recent study by Eleven Wireless, 81% of travelers are interested in some form of mobile content, 74% of guests say they would access hotel content on a mobile device and 95% of guests bring mobile phones on an average trip. Hyp...