IARE Partners With HSMAI to Expand Reach and Elevate Opportunities

HSMAI | October 6, 2023

FOR IMMEDIATE RELEASE: McLean, VA (Oct. 6, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the integration of the International Association of Reservation Executives (IARE) membership and program of work into HSMAI. HSMAI will partner with IARE to elevate the role of contact centers as they continue to play an integral role in all commercial functions of the hospitality industry, and IARE will leverage HSMAI’s extensive network to expand its reach and grow networking opportunities for its constituents. IARE’s mission is to be the premier global travel industry contact center association an...