iberostar group
Iberostar Beachfront Resorts Unveils New Hotel Branding Approach
Iberostar Group | July 10, 2024
Iberostar Waves, Iberostar Selection and JOIA by Iberostar are the three new brand segments all with Iberostar's dedication to quality, service and its strong social and environmental commitment. Enables customers to select the hotels, experiences, and services that best suit their beachfront holiday aspirations. Palma de Mallorca, July 10, 2024: Iberostar Beachfront Resorts today announces an important evolution of its brand identity and hotel portfolio segmentation. This development reinforces the company’s commitment to creating happy and memorable holiday experiences for its customers. The updated approach is embedded with f...
Iberostar Presents New Corporate Strategy with Redefined Hotel Segmentations and Redesigned Brand Identity
Iberostar Group | January 25, 2018
Iberostar has regrouped its hotels in three segments: city hotels, ocean resorts and Iberostar Heritage, a newly-created category that includes classic hotels steeped in history and tradition. Grand, the group's luxury category, is present in all three of the new segments. Under the concept "Let it shine", Iberostar changed its corporate logo, colors and narrative to reflect the values that represent the company's essence and philosophy. Madrid, January 25, 2018. Majorcan company, Iberostar Group, has embarked on an exciting new phase in its international trajectory. Following an in-depth analysis and the redefinition of its identity,...
