Iconic Hotels Selects IDeaS to Drive Revenue Performance Across Five Properties in Australia

IDeaS | August 2, 2023

IDeaS RMS provides flexibility in adapting to market deviations, and ongoing optimisation helps ensure accurate rate decisions SINGAPORE – Aug. 2, 2023 – IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Iconic Hotels by Geocon has adopted IDeaS Revenue Management System (RMS) across five of its Australian-based properties to automate daily pricing tasks and drive Average Daily Rate (ADR) performance. Following a period of organisational growth, Iconic Hotels faced complex revenue management issues that relied heavily on manual intervention. These inefficie...