Airbnb vs. Hotels: Study Reveals Consumer Preferences Behind Explosive Growth

iModerate | June 22, 2016

Qualitative study finds boutique properties could help hotels chains bridge the gap with Airbnb DENVER – June 22, 2016 – Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting even more pressure on large hotel chains to hold onto their customer base. A new research study by iModerate, a progressive insights firm, reveals the consumer preferences behind this growth and details the personas and different expectations of guests who stay at each type of property. Airbnb Guests Seen as Risk-Taking Extroverts, Hotel Guests as Conservative Introverts iModerate asked 1,500 consumers nati...