TrustYou Analysis Identifies Review Topics that Impact the Hotel Reputation the Most

TrustYou | April 27, 2017

'Service Friendliness' biggest driver for positive scores +++ 'Hotel room' biggest impact factor for negative scores Munich, 27 April 2017 - TrustYou, the world's largest guest feedback platform, identified the biggest drivers of positive and negative online reviews through a detailed "Impact Score" analysis of the 90 million reviews that were analyzed in 2016. When more than 95% of customers make their booking decisions based on online feedback, the ability to improve and spotlight hotels reviews is critical. Impact Scores are determined based on an algorithm that lets a hotel know which praises or complaints in a review have the g...