Five Tips to Improve Your Hotel’s Marketing ROI

Tambourine | September 21, 2015

By Dave Spector Marketing is one of the most influential ways to improve a property's financial success but unfortunately, too many hoteliers are using ineffective tactics and negating the ROI that they could be earning from their marketing outreach. By implementing the following five tips, hotels can drastically increase the ROI earned on marketing activities, while minimizing the time and effort that it takes to implement them. Know Your Property's Unique Value Proposition (UVP) When establishing your property's UVP, consider which elements of your property (i.e. location, amenities, price/value, etc.) would be most desirable for ...