What About My Inbound Leads?

Kristi White | December 18, 2019

By Kristi White, VP of Product, Knowland In this this third and final installation of our “Playing to win” series, we take a look at inbound leads and how they should fit into your mix of business. Inbound leads are a reality and will never completely go away, even in a downturn. However, a one size fits all approach to inbound leads is often detrimental and ineffective. There are more strategic ways to respond to them. Do you have a strategic methodology on how you respond? Let me rephrase that, do you have a strategy that doesn’t involve “be first”? Perhaps it’s time to contemplate how you evaluate inbound leads and...