inbound marketing
Heal Your Hotel Sales Pipeline! The Secret To Relieving RFP Fatigue
Lure Agency | December 6, 2017
The original concept of the RFP was created with good intentions. It was originally developed as a standardized process for submitting clear and consistent information between the planner and the property. Boost Efforts With This Hotel Sales Technique Most recently, online platforms hit the market in a big way enabling companies to distribute dozens of RFPs with ease. This shift of enablement has increased submissions. The volume has spiked and managing the process has become overwhelming, decreasing response time and ultimately conversion rates. Can't we all agree? Responding to RFPs can be a daunting, but necessary, task that requires...
Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing
Nafsika Bourma | September 25, 2017
When done correctly, it's especially effective because it focuses on attracting and engaging the traveler without underestimating their knowledge and evaluation abilities, empowering them to make an informed booking decision they won't be disappointed with. By Nafsika Bourma We're now halfway through the year, which means it's time for hotel managers to take stock of the business goals they set back in January. Are they on track to meet them? If not, there's no reason to stress. There's still time to turn things around and hit every target by the end of the year. By incorporating some inbound marketing activities into a hotel's overall...
