The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in Independent Hotels

Warren Dehan | May 3, 2022

How independent hoteliers can use an integrated PMS to offer a robust loyalty program and compete with big brands By Warren Dehan Loyalty programs provide a bounty of opportunities for hotels to grow their customer base and better engage with travelers. A recent study shows 77 percent of hoteliers value driving guest loyalty as their No. 1 tech initiative for 2022. Unfortunately, independent hotels often struggle with implementing an effective loyalty program of their own. These programs can be complicated to launch and difficult to maintain, which can be challenging for independent operators to justify despite their potential to cement...